Monthly Archives: August 2013

Marketing 3.0

One of the most interesting business books that I’ve read is Marketing 3.0 by Philip Kotler. This book discusses how the model for successful companies has changed over the decades. Originally the most successful companies were product-focused, those that created … Continue reading

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The Merits of “Commitment”

My friend Bob Garlick, marketer and half the brains behind the Bunker Project social media podcast, lent me a very interesting business book: Commitment by Olav Maassen and Chris Matt and illustrated by Chris Geary. It’s a business book… that’s … Continue reading

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Wildfire Storytelling

One of my favourite things about being a freelance writer is all the networking I do, as it means I meet a lot of fascinating professionals. One of the most intriguing ones I met recently was Stephanie Michelle Scott, owner … Continue reading

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